Retail Marketing Executive Full Time

Retail Marketing Executive (Full-time)

Gretna Green Ltd

Gretna Green Ltd, a fourth-generation family business since 1885, own and operate a range of businesses within the Gretna Green and Gretna Villages. Including the 5-star, award-winning Famous Blacksmiths Shop Attractions, two, multi-award-winning hotels, the Old Toll Bar and Canny Scot Shop, and proudly offer weddings, retail, hospitality, and online shopping to a global marketplace. We want you to feel respected in your job role and know that any career aspirations are encouraged with training and development programmes bespoke to your role.

Job Description:

We are currently looking for a full-time Retail Marketing Executive to join our expanding Marketing team. Your role will be to support the Marketing Team in co-ordinating and delivering our retail & destination marketing activity to execute our retail destination & retail presence marketing strategies, across our divisions.

Main Responsibilities:

• Monitor competitors and the marketplace to spot retail & destination marketing opportunities
• Design retail & destination marketing materials
• Draft & edit retail & destination marketing copy
• Prepare audio & video scripts and storyboards
• Liaise with advertising media suppliers to book print and ad slots
• Identify point of sale marketing opportunities
• Prepare point of sale marketing briefs for stakeholders
• Implement in-venue point of sale materials & displays
• Identify retail & destination event opportunities
• Activate marketing of retail & destination events through co-ordinating branded event presence & promotion
• Delivery of integrated marketing communications campaigns to promote retail offerings & the Gretna Green destination
• Prepare and share marketing performance reports
• To undertake any other duties as required

Required Skills include:

•  A keen eye for detail and accuracy
• Good Microsoft Excel skills
• Ability to work to deadlines
• Polite spoken and written manner
• A good team player, but capable of working independently
• Excellent IT skills
• Fast learner and the ability to pick up new skills
• A flexible, agile approach to work and the ability to react quickly and excel in a fast-paced environment
• Ability to manage multiple tasks simultaneously
• Ability to prioritise
• Problem solver
• Creative thinker
• Capable of liaising and communicating with colleagues or external stakeholders to build relationships
• Good understanding of InDesign/Canva or other design software
• Good copywriting capability
• Good understanding of point of sale marketing & merchandising
• Good understanding of retail marketing
• Good understanding of destination marketing
• Good understanding of event marketing

Desirable Skills include:

• Experience of working in a marketing department
• Experience of working in a retail or destination business
• Experience of setting up and/or promoting events
• Qualification or experience in point of sale merchandising

Benefits and Remuneration

Location: Gretna Green – on-site (occasional remote working available)

Holidays: 30 days holiday per annum (including bank/public holidays)

Rate of pay: Competitive, depending on experience

Hours: 40 hours per week

Days: 5 days from 7, occasionally covering weekends and/or public holidays

Additional benefits

o    Exclusive colleague discounts in our hotels and retail outlets

o    One free night’s stay in hotels, subject to availability

o    Free lunch provided

o    Company pension contribution

o    Training and development through our ‘Great Place to Work’ scheme

To apply please email careers@gretnagreen.com with your CV and cover letter before the closing date.

Closing date: 30th March 2023